While attending TSW, you are welcome and encouraged to attend any session you choose. To help in selecting the sessions you want to attend, we have added Association icons to the concurrent breakout sessions. a designates sessions that are relevant to AFSMI members, s for SSPA members, and t for TPSA members. In addition to the full agenda, you can select your own view by track or Association relevance.

AFSMI =
a
SSPA =
s
TPSA =
t

 


BENCHMARKING AND SERVICE RESEARCH Sessions

Tuesday 2:30 PM - 3:30 PM — Comprehensive Update of the AFSMI and SSPA Benchmark Survey and Database

Wednesday 8:30 AM - 9:30 AM — Bridging Gaps and Differentiating Support: HP, Symantec, and Taleo Used SSPA’s Organizational Development Program as a Path to Excellence

Wednesday 9:45 AM - 10:45 AM — The SSPA: The Research Response Team

Wednesday 11:00 AM - 12:00 PM — Comprehensive Update of the TPSA Benchmark Survey and Database

Wednesday 11:00 AM - 12:00 PM — Driving Services Innovation Upstream


Comprehensive Update of the AFSMI and SSPA Benchmark Survey and Database Tuesday 2:30 PM - 3:30 PM
Location: St. Thomas A
Michael Israel, Senior Director of Research and Advisory Services, AFSMI, SSPA
Greg Burnett, Director of Operations, AFSMI, SSPA, TPSA
Learn:
  • The progress and purpose of the new survey
  • The anticipated resulting database of information
  • The approximate availability date for the updated benchmark survey

Why You Need to Attend This Session:

The AFSMI and SSPA benchmark survey yields an extraordinary amount of financial, operational, and customer satisfaction data about our members maintenance and support operations. Member companies use this data to compare themselves to other organizations of similar size in similar industries. It’s been a while since the questions in this survey were updated. This breakout session will outline the steps that are underway to update the benchmark survey and survey tool to bring it completely up-to-date to include the data that is most important today to both hardware and software support organizations.

Presentation Abstract:

The status of the comprehensive refresh, redesign, and update of the AFSMI and SSPA benchmark survey, database, and survey tool will be reviewed. The benchmark database is in the process of undergoing a significant redesign and upgrade. We will also discuss the new survey tools being considered for this purpose.

Michael Israel About Michael Israel:

Michael Israel is senior director of research and advisory services for AFSMI and SSPA. In his role, Michael is responsible for expanding the research portfolio in the area of field and support services. He works closely with both AFMSI and SSPA members to provide the industry data they need to optimize their services organizations. Michael previously had founded igniteService, Inc. and has worked in customer support, field service, and repair operations for more than 30 years. He has significant service operational experience, having spent 15 years—including 12 years with IBM—managing field service, service parts, and technical support operations. He also spent more than 15 years selling and marketing customer service, service management, and service parts management software solutions to manufacturers and service providers in a wide variety of industries. His sales and marketing roles include management and executive-level positions with Oracle, SAP, and other leading software organizations. In addition, Michael was a widely respected research director in the service chain practice at Aberdeen Group, where he researched and reported on customer support, field service, maintenance, and repair topics.

Greg_Burnett_Website.jpg About Greg Burnett:

Greg Burnett is director of operations for AFSMI, SSPA, and TPSA, focused on enhancing the customer experience and general management of the business. Prior to launching TPSA, he worked for five years as a Senior Consultant and Consultant for IBM Global Services and PricewaterhouseCoopers respectively. As a management consultant he advised clients on the strategy and implementation of best practice customer relationship management (CRM) initiatives including measurable performance improvement, business process re-engineering, business requirements development, and quality assurance. He holds a MBA from the UCLA Anderson School of Management and a BS in Business Management from North Carolina State University.

Bridging Gaps and Differentiating Support: HP, Symantec, and Taleo Used SSPA’s Organizational Development Program as a Path to Excellence Wednesday 8:30 AM - 9:30 AM
Location: Montego A
Moderator: Joanne Weigel, Director, Operational Certification Programs, AFSMI, SSPA
Panel: John Blakeman, Vice President of Customer Support, Taleo
Panel: Ron VanWagenen, Business Planning Manager, Hewlett Packard
Panel: Jim Wilson, Director Program Management Office, Symantec
Learn:
  • How three organizations maximized their operational excellence using SSPA’s Organizational Development Program
  • How the ODP program can boost employee morale, deepen the internal value and visibility of technical support, and provide sales and marketing with a market differentiator
  • The ups, the downs, and the final rewards of using the ODP as a blueprint for achieving support excellence

Why You Need to Attend This Session:

In these tough economic times, having the endorsement of a third party can make a significant difference when renewing service contracts, competing for new business, and delivering on SLAs. SSPA’s Organizational Development Program provides a unique opportunity to demonstrate your commitment to customer support excellence and gain a competitive advantage. Get all your questions answered and hear directly from Symantec, Taleo, and HP as they describe how the program’s best-practice criteria, methodology, and structure, coupled with SSPA industry experts, helped them drive toward top-quality support services.

Presentation Abstract:

Three industry-leading organizations—HP, Symantec, and Taleo—moved closer to their goals of delivering support excellence in 2009. Leveraging the SSPA Organizational Development Program best practices and feedback from independent support experts, they enhanced their organizations’ operational efficiency, quality, and consistency. These three executives provide an open view into how they have developed a leg up on the competition and differentiated their customers’ support experience.

About Joanne Weigel:

Joanne Weigel is the director of the Organization Certification Program for AFSMI and SSPA. In this capacity, Joanne drives all aspects of the program content, manages the partnership with J. D. Power and Associates, and ensures the quality and customer satisfaction of members engaged in the program. Weigel has over 20 years of experience in product and project management in the technology and software sector. She has worked for several organizations as director of product/project management including, Ariba, Rainmaker, iSearch, and Experian/TRW.

John_Blakeman_2_3.jpg About John Blakeman:

John Blakeman is the vice president of customer support for Taleo. He has led customer support organizations for JDA, eTimeCapital, Baan, Auspex, and Amdahl. John's experience in the IT services arena spans more decades than he wants to admit (think mainframes with core memory), and he has earned every gray hair left standing. John holds an MBA from Santa Clara's Leavy School of Business and a BA in management from St. Mary's College.

About Ron VanWagenen:

Ron Van Wagenen is business planning manager within HP’s Global Consumer Support Organization. Ron is responsible for leading certification programs, best-practice research, and strategic planning for support operations. Ron has 20 years of experience working in the IT industry. He began his career at HP in 1998 and has held a variety of managerial and program leadership positions in business intelligence, forecasting and planning, customer experience research, competitive analysis, and product development. Prior to working at HP, Ron worked for ProModel Corporation, Case International Harvester, and IBM in operations consulting and product quality roles. Ron holds degrees in engineering and an MBA from Brigham Young University.

About Jim Wilson:

Jim Wilson has over 32 years of customer support experience and has been with Symantec for almost three years. His career at Symantec has been in enterprise support services leading the program management office. Prior to joining Symantec, Jim was a vice president of technical support for Sage Software, Healthcare Division. Jim was responsible for the delivery of remote support to Sage customers throughout North America. He has also served as the vice president of customer services for Equitrac Corporation and the vice president of customer care for General Fiber Communications. He has worked in the customer support field since 1977.

The SSPA: The Research Response Team Wednesday 9:45 AM - 10:45 AM
Location: Montego A
Moderator: Bill Rose, Founder and Vice President of Services Research, SSPA
Panel: John Ragsdale, Vice President of Technology Research, AFSMI, SSPA, TPSA
Panel: Michael Israel, Senior Director, Research and Advisory Services, AFSMI, SSPA
Panel: Joanne Weigel, Director, Operational Certification Programs, AFSMI, SSPA
Panel: Bo Di Muccio, PhD,, Vice President, Research and Advisory, TPSA
Learn:
  • What the research team does and how they do it
  • How to get the most from the research team as part of your membership
  • About the benchmarking and certification programs offered through the Associations

Why You Need to Attend This Session:

There has never been a better time for SSPA members to take full advantage of the knowledge and experience contained within our research response team. But first, everyone needs to understand what the research team offers and the best methods to access this information. Improve service efficiencies, reduce trial-and-error, and shorten your learning curve by using the research team to help solve complex service management issues.

Presentation Abstract:

This panel discussion comprised of the SSPA research team will provide an overview of all research services offered through the Association membership and then allow the audience to fire-off questions about current industry issues and trends.

Bill Rose About Bill Rose:

For almost two decades, Bill Rose has served as an energetic and articulate advocate for the service and support industry. The founder of SSPA in 1989 and its chief executive for 15 years, Rose is a global expert on best practices within the industry and a leading authority on ways to heighten efficiencies while building customer loyalty. Perhaps more than any other individual, he is responsible for service and support becoming a highly valued, mission-critical department within the structure of Global 2000 enterprises. Rose is a widely acclaimed international speaker and has authored hundreds of industry articles and a number of influential guides, including Managing Software Support, Automating Your Support Center, and Taking Charge of Your Support Center. He has been recognized as an Industry Champion by the CRM industry and as a Call Center Pioneer by Call Center magazine. Rose continues to help drive the mission of SSPA and is the force behind the recent creation of SSPA’s groundbreaking J.D. Power and Associates Certified Technology Service & Support program.

john_ragsdale_2.jpg About John Ragsdale:

John Ragsdale is vice president of technology research for the AFSMI, SSPA and TPSA, where he drives the research agenda for tools, technology and best practices for service and support, delivering insightful, thought-leadership research and analysis on the most pressing business issues facing technology services leaders. John has an extensive understanding of the technology and vendor landscape for IT services. He leverages those insights to help guide association members in making informed technology, business and investment decisions. Prior to joining the SSPA, John was vice president and research director for Forrester Research.

Michael_Israel_120x150jpg_1.jpg About Michael Israel:

Michael Israel is senior director of research and advisory services for AFSMI and SSPA. In his role, Michael is responsible for expanding the research portfolio in the area of field and support services. He works closely with both AFMSI and SSPA members to provide the industry data they need to optimize their services organizations. Michael previously had founded igniteService, Inc. and has worked in customer support, field service, and repair operations for more than 30 years. He has significant service operational experience, having spent 15 years—including 12 years with IBM—managing field service, service parts, and technical support operations. He also spent more than 15 years selling and marketing customer service, service management, and service parts management software solutions to manufacturers and service providers in a wide variety of industries. His sales and marketing roles include management and executive-level positions with Oracle, SAP, and other leading software organizations. In addition, Michael was a widely respected research director in the service chain practice at Aberdeen Group, where he researched and reported on customer support, field service, maintenance, and repair topics.

About Joanne Weigel:

Joanne Weigel is the director of the Organization Certification Program for AFSMI and SSPA. In this capacity, Joanne drives all aspects of the program content, manages the partnership with J. D. Power and Associates, and ensures the quality and customer satisfaction of members engaged in the program. Ms. Weigel has over 20 years of experience in product and project management in the technology and software sector. She has worked for several organizations as director of product/project management including, Ariba, Rainmaker, iSearch, and Experian/TRW.

bo_di_muccio_6.jpg About Bo Di Muccio, PhD,:

Bo Di Muccio is responsible for developing and delivering research and advisory programs that are focused on helping executives build and optimize professional services in many of the world's leading technology companies. He has nearly 10 years of experience in technology industry research, analysis, and consulting, including experience in hardware, software, and services. Prior to TPSA, he was the program manager for consulting services research at International Data Corporation (IDC), had a lengthy tenure at Deloitte Consulting, where he worked in the areas of services strategy and marketing, market research, competitive intelligence, and client service, and held market research roles at AltaVista Company and Compaq Computer Corporation. Bo earned his master’s and doctoral degrees in international political economy from the School of International Relations at the University of Southern California and was a tenure-track faculty member of the University of Florida’s Department of Political Science.

Comprehensive Update of the TPSA Benchmark Survey and Database Wednesday 11:00 AM - 12:00 PM
Location: Montego C
Thomas Lah, Executive Director, TPSA
Bo Di Muccio, PhD, Vice President, Research and Advisory, TPSA
Learn:
  • What key metrics and practices TPSA benchmarks
  • What new metrics and results TPSA will begin collecting this year
  • What practices TPSA has found to be critical to driving the financial performance of the PS business

Why You Need to Attend This Session:

Among the many benefits of TPSA membership, participation in the PS benchmark study is probably foremost. This session will be valuable for any member company considering going through the benchmarking and review/assessment process. Consider it a crash-course on PS benchmarking, what it entails and what outcomes can be expected from it.

Presentation Abstract:

The status of the comprehensive refresh, redesign, and update of the TPSA benchmark survey, database, and survey tool will be reviewed. The benchmark database has undergone a significant redesign and upgrade. TPSA will review the purpose and state of the new survey, the resulting database, and the survey tool.

Thomas Lah About Thomas Lah:

Since 1996, Thomas Lah has helped a broad range of companies establish or improve their professional services organizations. Prior to TPSA, he was founder and principal of Thomas Lah, Ltd., during which time he became recognized worldwide for his incisive analysis, strategic thinking, and creative solutions. Thomas’ recent books include Mastering Professional Services and Building Professional Services: The Sirens' Song, which has been adopted by technology companies throughout the world, including China’s Lenovo, which acquired IBM’s PC business in early 2005. In 2004, Thomas was invited to Zhejiang University in China to lecture on the topic of building professional services. In his earlier career, he was director of solutions engineering at Silicon Graphics. Thomas received an undergraduate degree in information systems and holds an MBA from the Fisher College of Business at The Ohio State University.

bo_di_muccio_3.jpg About Bo Di Muccio, PhD:

Bo Di Muccio is responsible for developing and delivering research and advisory programs that are focused on helping executives build and optimize professional services in many of the world's leading technology companies. He has nearly 10 years of experience in technology industry research, analysis, and consulting, including experience in hardware, software, and services. Prior to TPSA, he was the program manager for consulting services research at International Data Corporation (IDC), had a lengthy tenure at Deloitte Consulting, where he worked in the areas of services strategy and marketing, market research, competitive intelligence, and client service, and held market research roles at AltaVista Company and Compaq Computer Corporation. Bo earned his master’s and doctoral degrees in international political economy from the School of International Relations at the University of Southern California and was a tenure-track faculty member of the University of Florida’s Department of Political Science.

Driving Services Innovation Upstream Wednesday 11:00 AM - 12:00 PM
Location: Montego D
Moderator: Kris Singh, SRII President, IBM Research
Martha Lyons, Distinguished Technologist, Hewlett Packard Laboratories

Presentation Abstract:

This panel will discuss the details of the Service Research & Innovation Institute's (www.thesrii.org) key strategy / road map for driving "Service Innovations" by focussing on major service industry verticals (health care, financial, energy, telecom, government, education, retail, etc.) as well as major horizontal domains (technology platforms, business process/tools/models, service operations, etc.).

This panel will include speakers from IBM Research, HP Labs and other key Service Research organizations around the world.

Kris Singh About Kris Singh:

Kris Singh is the president of Service Research & Innovation Institute (www.thesrii.org). Kris has over 25 years of experience in the high technology industry as well as in academia. Currently Kris is the Strategic Programs Director for Service Research at IBM Almaden Research Center in San Jose, CA. Before IBM Research, he worked with Intel, AMD and National Semiconductor in various technology development roles such as Director of Server Architecture & Planning and Data Center Technology at Intel, Director in the CTO Office at AMD and senior technical management roles at National Semiconductor. Kris is an Industry Fellow in the College of Engineering at UC Berkeley and has also been an adjunct professor in the Electrical Engineering & Computer Science department at Santa Clara University. He is a member of the Advisory Board for Informatics Research at the University of Manchester, UK. Kris has been an invited speaker at various technology conferences around the world.

Martha_Lyons.jpg About Martha Lyons:

Martha Lyons is a Distinguished Technologist at Hewlett Packard Laboratories Strategy and Innovation Office and previously in the HP Services CTO office. She has over 20 years of experience driving services innovation. Martha also manages the HP Labs research alignment and transfer with HP Enterprise Services and Software focused on incubating and delivering innovative service offerings and capabilities to HP’s customers. In the past, Martha led the HP Services Innovation Program while advising customers on innovation best practices within corporate environments. She also led the development of a number of solutions which introduced and extended HP’s electronic and automated service capabilities over the web. Martha has held a variety of technical, management, and strategy positions in HP services and Global Operations.