New Research Uncovers Social Media Leading Trends and Best Practices

Social media strategies, tools, and processes being used by today's services organizations revealed at Technology Services World.

LAS VEGAS, NV, AND SANTA CLARA, CA, October 24, 2011 — The Technology Services Industry Association (TSIA) today released results from its 2011—2012 Social Media Survey. Now in its third year, the survey leveraged data collected from member inquiries, the TSIA Social Media Community of Interest, as well as primary and secondary research.

With more than 700 responses, the survey collected data on channel adoption, operational best practices, attracting participation, integration with corporate infrastructure and processes, ROI, and building an effective social media strategy.

Shawn Santos, TSIA's social media research lead and director of programs and community, presented the survey results at Technology Services World (TSW) 2011 Las Vegas.

Says Santos, "When it comes to social media, everyone is either using it, raving about it, or complaining about it, but nobody can ignore it. It has fundamentally changed the way business is conducted, services are delivered, and technology investments are made, and it's bigger than ever and still growing."

The research findings and the supporting case studies presented at TSW combined to dismantle the hype surrounding social media and revealed how technology companies are successfully leveraging it in services in the real world.

About TSW

Technology Services World is the preeminent source of learning and peer networking in the services industry. More information on this event can be found at

About TSIA
The Technology Services Industry Association (TSIA) is the leading association dedicated to advancing the business of technology services. Technology services organizations large and small look to TSIA for world-class benchmarking and research, exceptional peer networking and learning opportunities, and high-profile certification and awards programs. TSIA corporate members represent the world's top technology companies as well as scores of innovative small and midsize businesses in four major markets: enterprise IT and telecom, consumer technology, healthcare and healthcare IT, and industrial equipment and technology. TSIA brings the technology services industry together.

Media Contact for TSIA:
Suzanne Hite