Technology Services World - TSIA Announces New Service Discipline at Technology Services World 2011 Las Vegas

TSIA Announces New Service Discipline at Technology Services World 2011 Las Vegas

Leading industry association responds to technology product companies' increasing reliance on both services revenues and profits to sustain health and growth.

LAS VEGAS, NV and SAN DIEGO, CA, October 25, 2011 — The Technology Services Industry Association (TSIA) today debuted its latest service discipline, Service Revenue Generation (SRG), at Technology Services World (TSW) 2011 Las Vegas. Joining the Education, Field, Professional, and Support services disciplines, Service Revenue Generation is the first that cuts horizontally across the traditional technology services disciplines.

SRG will be introduced in two phases:

  • SRG for Recurring Services. Available now, SRG-R is intended for practitioners in field, managed, and support services, and in product-as-a-service operations. SRG-R will aggregate benchmarks, KPI datasets, and best practices in the functional areas of offer development, go-to-market strategy, sales organization, sales operations, staffing, compensation, channel management, and service technology.
  • SRG for Project Services. Scheduled for introduction in the second half of 2012, SRG-P will address the same functional areas as SRG-R, but for practitioners of consulting, education, and professional services.

An SRG track was introduced at TSW, now in session October 24—26, featuring keynote, breakout, and workout sessions led by top professionals from industry-leading companies that include PwC, Oracle, PRTM, Microsoft, Pitney Bowes, CA Technologies, TSIA, and others.

According to TSIA executive director Thomas Lah, "Since the early 1990s service revenue and profit trends in the technology industry have clearly pointed to an increasing reliance on both services revenues and profits to sustain organizational growth and profit. In the last three years, however, as the economy floundered, that reliance has increased dramatically. Factor in an unprecedented confluence of other market forces, including converged services and cloud computing, and the net effect is a huge escalation of interest in optimizing the service revenue stream."

It is in response to these unmistakable market conditions and trends that TSIA has increased its focus on services sales and marketing topics by introducing the Service Revenue Generation discipline.

About TSIA
The Technology Services Industry Association (TSIA) is the leading association dedicated to advancing the business of technology services. Technology services organizations large and small look to TSIA for world-class benchmarking and research, exceptional peer networking and learning opportunities, and high-profile certification and awards programs. TSIA brings the technology services industry together. www.tsia.com

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Contact:
Suzanne Hite, TSIA
410-774-5322
suzanne.hite@tsia.com