About the Conference

TSW 2009 Las Vegas

Driving Customer Adoption: The Next Generation of Services

Customers everywhere are struggling to realize the full potential of their technology purchases. The avalanche of complexity in today’s highly advanced, highly integrated product world threatens to overwhelm customers and slow their adoption of future technology. Smart companies are challenging their service organizations and partners to close this consumption gap. Tech Services are becoming the new enabler of customer success and product repurchases. At TSW 2009 Las Vegas you will learn why this is the next generation mission of services. You will hear how leading companies are integrating more proactive, value-added services into their current offerings and building new ones. You will also hear about how companies are optimizing their people, process and technology to defend and optimize current service revenues as well as prepare themselves for the Value-Added Services world that is coming.